MSU decides to keep the old logo

I graduated in 93 with a degree in Advertising and another in Graphic Design from Michigan State. As the owner and Creative Director of a Bay Area Advertising & Design firm ( see brainblaze.com ) I've always envisioned a day when I could design a mark for State. If you look over time, we have had numerous graphics that have represented us - some good, some better. Old 'Gruff Sparty' will always be my favorite, although the school has done its best to squash any use of him. If we look into the future, say 50 or even 500 years, likely there will be another mark that is created. I don't think the question was whether or not the new logo was good, it seemed to be more of a shock to the alumni that the one we now know and love would be thrown out in lieu of one designed by Nike in a semi-obvious ploy to resell everything logoized MSU.

Mr. Hollis, if you're out there, please give an MSU alumni a shot at this (when it's appropriate) and then present your true fans with the opportunity to vote and decide in true Spartan democratic manner. It could be a marketing coup in and of itself gaining national attention. This time around in the positive manner. Nice work to all the Spartan faithful. Remember though, change is not bad nor evil, and blocking change blindly can lead to entrapment in old ways which may stgnate and hinder. Think of our swords against the arrows at Thermopolaye (sp?). The new mark was a good attempt at giving the old one a more sinister & powerful presence, actually more correct in helmet design but unfinished. Posted at SpartyOn.com and SpartanZone.com